Postworld

post production in the file based age

Browsing Posts tagged red

With the rapid success of the Arri Alexa, the continuing evolution of Red (specifically its deployment of the RedlogFilm gamma curve), and the use of log curves in things like the Sony F3 and Technicolor’s Cinestyle curves for Canon DSLR’s, I thought it might be a good time to talk about exactly what log is [...]

With the 2011 pilot season now completed (network pickup and schedule announcements will happen this week), it seems a fitting time to talk a bit about television pilot season, how it works, how it doesn’t work, how things have changed in the last few years, and how those of us who are involved get through [...]

In doing another Fearless Forecast for the coming year, I re-read my previous forecast (posted exactly a year ago) just to see how I did. In a nutshell, not bad. Here are some things I predicted and how they actually turned out:

In reviewing Part 1 of this article, I did notice that I left out one of the more important “pros” of the Baselight system, and that is its directly integrated support for the Truelight color management system. Truelight, like Baselight, is a Filmlight product, and  Baselight is designed around the use of that technology for [...]

There seems to be a lot of talk these days about color grading, and a lot of it seems to revolve around what system represents the best solution given a particular set of circumstances. In a lot of these discussions, there seems to be a lot of attention paid to using general purpose platforms, such [...]

It often seems that nearly everything I read about the production and post industry today involves some sort of choice. Film vs. digital. PC vs. Mac. Red vs. Arri. Sony vs. Panasonic. Kodak vs. Fuji. Resolve vs. Baselight. Lustre vs. Pablo. Scratch vs. Speedgrade. The list goes on and on. But the very use of the term [...]

Summer Season Wraps

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As someone who’s worked in network television for a long time, it seems strange to be wrapping a season of a show – let alone two shows – in September. Throughout the medium’s history, seasons have traditionally begun in September, with production commencing in July. But in recent years, the growth of cable networks as [...]

Beta Blues

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Once upon a time, software companies (and some hardware companies, for that matter) had development programs. These development programs were divided into phases – early development, more advanced development, product testing, and finally product release. These phases were often referred to as alpha, beta, release candidate, and release. They all were controlled in order to [...]

As another television production season begins (most network shows begin shooting shortly after the 4th of July holiday), the question of whether to shoot on film or digital formats has become almost an anachronism in 2010. The fact is that the SAG actions a year ago solidified and accelerated a now unstoppable march towards use [...]

With the NAB convention taking place in Las Vegas this week, there are going to be quite a few announcements about all kinds of products. This being NAB, it should always be remembered that an announcement does not a product make, and most certainly, an announcement does not a ship date make. Product announcements are, first and [...]