What Log Is…….And Isn’t

With the rapid success of the Arri Alexa, the continuing evolution of Red (specifically its deployment of the RedlogFilm gamma curve), and the use of log curves in things like the Sony F3 and Technicolor’s Cinestyle curves for Canon DSLR’s, I thought it might be a good time to talk about exactly what log is and is not, specifically in the context of digital images.

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Who’s Shooting With What – And Why

As another television production season begins (most network shows begin shooting shortly after the 4th of July holiday), the question of whether to shoot on film or digital formats has become almost an anachronism in 2010. The fact is that the SAG actions a year ago solidified and accelerated a now unstoppable march towards use of digital formats for all but some legacy shows that are still shot on film. New shows are almost universally choosing (some might say being compelled by the studio, but I digress…) to put the cast under AFTRA contracts and shoot with digital cameras of various types. Under the umbrella of “digital formats,” there are numerous choices available: compressed and uncompressed, videotape based and file based, HD formats and higher resolution formats, large format and small format, and price ranges for equipment ranging from ridiculously cheap (the Canon DSLR’s) to if-you-don’t-have-a-network-level-budget-you-probably-can’t-afford-it (F35, Panavision Genesis, etc.). This season, you will find network shows shot on equipment from Arri, Panavision, Red, Panasonic, Sony, and possibly some others as the primary, or “A” camera, but on the same sets on any given day you might very well find cameras from companies like Canon, Iconix, Woodman Labs (the Go Pro line), and even Apple’s iPhone being used, sometimes on the same scene. If it all sounds like a bit of a free for all, well, to some degree it is. On the down side, the presence of all of these devices, each one seemingly with its own specific file format, has made life much more difficult for post production, both in editorial and in final finishing. On the up side, the viability of all of them for specific purposes has given production more tools than they’ve ever had to explore visual creativity. Every show must ultimately decide what to use as the “A” camera, regardless of what other tools they might bring to the set on any given day. And the reasons behind those decisions are not always what people outside the mainstream television industry seem to think they are. Read the rest of this entry »

So, About That DaVinci Thing…

Due to my work schedule, I did not attend the NAB convention in Las Vegas this year. Which, as it turns out, is a pity, because it was probably one of the most interesting gatherings in quite some time. Lots of interesting announcements on various fronts, involving some of the more significant players in our business, including Arri (with the Alexa camera line), Aaton (showing the proposed digital back for the Penelope camera), Assimilate (showing a new version of Assimilate Scratch working with Arri RAW files in real time), Filmlight (some very interesting new things coming, including integrated Red Rocket support, and support for Sony’s new software version of the SR codec, allowing for some very efficient file based workflow enhancements), and Avid (Media Composer 5, one of the most significant upgrades of that software in years). And I’ll be writing about all of these things in time. But perhaps the most significant – and potentially disruptive – announcements came from Blackmagic Design regarding their newly acquired DaVinci product line.  Read the rest of this entry »

Collaboration

There seems to be a trend in recent years towards “do it yourself” post production, particularly on lower budgeted projects. The advent of ever cheaper technology – both on the camera side and on the post side – has helped to bring this about. And for many, the mere presence of these things has helped put them in a position to create projects that they could never have considered in years past. The development of high quality but relatively inexpensive cameras, exemplified by devices such as the Red One, the Sony EX1 and EX3, the Panasonic HVX200, and more recently the video enabled digital SLR’s from Canon (in particular the 5D and 7D models) allows individuals with talent and the right skills to create images that can rival those from much more expensive devices in many ways. And the lowering of the cost of entry for professional quality editing, compositing, and color correction systems allows those same people to finish their projects at a reasonable level of quality. Even sound editing and mixing can now be done on desktop computers with excellent results, given sensible room conditions. So the question isn’t can this be done, because obviously, it can. The question is should it be done?

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