Posted on October 31st, 2010 8 comments
There seems to be a lot of talk these days about color grading, and a lot of it seems to revolve around what system represents the best solution given a particular set of circumstances. In a lot of these discussions, there seems to be a lot of attention paid to using general purpose platforms, such as nonlinear editors like Final Cut, Avid Media Composer, and Premiere Pro, for this purpose, or using software written for the purpose of file format conversion, like Red’s Redcine-X, for final creative color grading. And while for some this may present a very inexpensive (i.e., essentially free) solution on certain personal projects, in the professional world it is generally not practical or desirable. And it is not pricing that determines these things, rather, it is a combination of factors that together fulfill the practical needs of a professional colorist. Read the rest of this entry »
Posted on May 30th, 2010 No comments
Postworld went live on November 23, 2009, which means that it’s now a bit over six months old. I suppose that’s enough of a milestone to take some stock of what it’s meant both to me as your host, and to you as my guests. For me, this blog has been an outlet for me to both learn and educate, and I very much enjoy doing both. I learn from your comments and from the research that I do to fact check the things I write about here, and I hope I educate by sharing that newfound knowledge with all of you in at least a mildly entertaining manner. All of us have our own unique perspectives that we develop through our personal experiences in work and in life, and if there’s one thing that the Web and blogs allow us to do, it’s to share those perspectives and enlighten ourselves and each other in the process. Hopefully Postworld has helped to do that for you, I know it has for me. Read the rest of this entry »
Posted on May 16th, 2010 4 comments
Due to my work schedule, I did not attend the NAB convention in Las Vegas this year. Which, as it turns out, is a pity, because it was probably one of the most interesting gatherings in quite some time. Lots of interesting announcements on various fronts, involving some of the more significant players in our business, including Arri (with the Alexa camera line), Aaton (showing the proposed digital back for the Penelope camera), Assimilate (showing a new version of Assimilate Scratch working with Arri RAW files in real time), Filmlight (some very interesting new things coming, including integrated Red Rocket support, and support for Sony’s new software version of the SR codec, allowing for some very efficient file based workflow enhancements), and Avid (Media Composer 5, one of the most significant upgrades of that software in years). And I’ll be writing about all of these things in time. But perhaps the most significant – and potentially disruptive – announcements came from Blackmagic Design regarding their newly acquired DaVinci product line. Read the rest of this entry »
Posted on January 29th, 2010 1 comment
Apple has always been one of the most interesting of technology companies, especially when it comes to new product introductions. They have proven themselves to be so innovative and original that when they don’t hit stratospheric heights right out of the box, it’s a major disappointment. They have also been so responsive to vastly different market segments (consumers, high end professional media folks, and everyone in between) that it’s sometimes difficult to see them as they actually are – which, to me, is a very successful consumer electronics company that also does some products for specialized market segments. And it is from that perspective that I look at their latest product, the iPad.
The iPad is not a desktop computer. And it is not a laptop, which in itself has become a physically smaller and more portable version of a desktop computer. It is, for lack of a better description, primarily an Internet portal, plain and simple. Connectivity is its primary purpose in life. And that connectivity is provided in a physically small package with a not so physically small screen. Since there is no keyboard or pointing device (it uses a virtual keyboard, like the iPhone, but it can attach to an external keyboard as well), it is a single piece that does essentially all of its user interaction via a touch screen. For many, it seems that the iPad is nothing more than a much bigger iPod Touch. And to some degree, this is true. It even uses the same operating system and runs the same applications. But to judge what the iPad is by its first incarnation is to overlook the history of Apple as a company, and how it both introduces and evolves its products.
Posted on January 2nd, 2010 3 comments
This is the time when you see a lot of reviews of what’s transpired over the last year, but I’m not going to do that. For one thing, 2009 really sucked on almost every level, so why rehash it? But more importantly, I like to look to the future and not dwell on the past. And the future will be, at the very least, well, interesting. And not necessarily in the ways you might expect. So here are some personal prognostications for your profound perusal. And please don’t hold me to any of them – they’re all based on personal opinion with no basis whatsoever in actual fact. That said…